Global competitive strategy / Daniel F. Spulber
Language: English Publication details: Cambridge University Press, 2011. Cambridge:Description: xiv, 290 pISBN:- 9780521367981
- 658.4012 SPU-G
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
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Library, SPAB H-1 | Non Fiction | 658.4012 SPU-G (Browse shelf(Opens below)) | Available | Rec. by Paulose N. K. | 011018 |
Browsing Library, SPAB shelves, Shelving location: H-1, Collection: Non Fiction Close shelf browser (Hides shelf browser)
| 658.4012 FRI-P Planning Under Pressure: The Strategic Choice Approach / | 658.4012 NOR-S Service management: | 658.4012 PEA-S Strategic management: | 658.4012 SPU-G Global competitive strategy / | 658.4032 BHA-F Fundamentals of PERT/CPM and Project Management | 658.4032 MOD-P PERT and CPM : | 658.4034 INT Introduction to operations research / |
Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Global competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: making global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizing for global competition; Conclusion.
Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
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