000			01598 a2200253 4500
003			OSt
005			20191127142207.0
008			180405b xxu||||| |||| 00| 0 eng d
020			_a9781138959385
040			_cSPAB
041			_aeng
082			_a711.4 _bVAN-C
100			_aVanolo, Alberto _912796
245			_aCity branding: _bthe ghostly politics of representation in globalising cities / _cAlberto Vanolo
260			_bRoutledge, _c2017. _aNewYork
300			_ax, 207 p.
440			_aRoutledge Research in Planning and Urban Design. _912685
520			_aCity branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: the Ghostly Politics of Representation and Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images trigger a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding.
650			_aUD _912797
690			_aUrban economics. _912798
690			_aCulture and globalization. _95321
690			_aBranding (Marketing). _912799
942			_2ddc _cTXT
999			_c9369 _d9369