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020			_a9780857856333 _qpbk.
041			_aeng
082			_a686.22 _bBRO-T
100			_aBrownie, Barbara _99257
245			_aTransforming type: _bnew directions in kinetic typography / _cBarbara Brownie
260			_bBllomsbury Academic, _c2015. _aLondon:
300			_axiv, 112 p.
505			_a Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming TypographyChapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitatorsChapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual Poetry
520			_aTransforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice.
650			_aDES _919301
650			_aGraphic design (Typography) _919302
650			_a Kinetic art _913684
690			_aGraphic design (Typography). _919302
690			_aKinetic art. _913684
942			_cBK
999			_c7000 _d7000