000 01073nam a2200229Ia 4500
005 20191031165724.0
008 160802s9999 xx 000 0 und d
020 _a9780415859455
041 _aeng
082 _a659.293
_bANT-P
100 _aAnttiroiko, Ari-Veik
_919088
245 _aPolitical economy of city branding /
_cAri-Veik Anttiroiko
260 _bRoutledge,
_c2014.
_aOxon:
300 _axii, 201 p.
440 _aRoutledge advances in regional economics, science and policy.;2.
_919089
505 _aIntroduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.
650 _aPL
_919090
650 _aCity promotion
_919091
650 _a Economic development.
_919092
650 _aBranding (Marketing) Municipal government
_yPublic relations
_919093
942 _cBK
999 _c6789
_d6789