City branding: the ghostly politics of representation in globalising cities / Alberto Vanolo

By:

Vanolo, Alberto

Language: English Series: Routledge Research in Planning and Urban DesignPublication details: Routledge, 2017. NewYorkDescription: x, 207 pISBN:

9781138959385

Subject(s):

DDC classification:

711.4 VAN-C

Summary: City branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: the Ghostly Politics of Representation and Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images trigger a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Text/Reserve Book	Library, SPAB I-1	Non Fiction	711.4 VAN-C (Browse shelf(Opens below))	Available	Rec. by Anand Wadwekar		010643

Total holds: 0

City branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: the Ghostly Politics of Representation and Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images trigger a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding.

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