TY  - GEN
AU  - Norman, Donald A.
TI  - Invisible computer: why good products can fail, the personal computer is so complex, and information appliances are the solution. 
SN  - 9780262640411
U1  - 004.16 
PY  - 1999///
CY  - Cambridge
PB  - MIT Press
KW  - GEN
N2  - Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last - the opposite of how things are done now.
ER  -