TY  - BOOK
AU  - Anttiroiko, Ari-Veik
TI  - Political economy of city branding
SN  - 9780415859455
U1  - 659.293 
PY  - 2014///
CY  - Oxon
PB  - Routledge
KW  - PL
KW  - City promotion
KW  -  Economic development
KW  - Branding (Marketing) Municipal government
KW  - Public relations
N1  - Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion
ER  -