TY  - BOOK
AU  - Singh, Amitoj
TI  - Managing emotion in design innovation: Amitoj Singh
SN  - 9781466567504
U1  - 658.57520954 
PY  - 2013///
CY  - Boca Raton
PB  - CRC Press
KW  - Product design
KW  - Case studies
KW  - Motorcycle
KW  - India
N1  - 1. Introduction--
2.Literature-Oriented Research Framework--
3.Evolution of Research Methodology--
4.The Sociocultural Segmentation of Biking--
5.Emotive Quality of Biking Segments
ER  -