Singh, Amitoj <br/><br/>
Managing emotion in design innovation/  Amitoj Singh 

 - Boca Raton:  CRC Press,  2013. 
 - xxix, 197 p. 
<br/><br/>1. Introduction--<br/>2.Literature-Oriented Research Framework--<br/>3.Evolution of Research Methodology--<br/>4.The Sociocultural Segmentation of Biking--<br/>5.Emotive Quality of Biking Segments. 
<br/><br/><label>ISBN: </label>9781466567504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design--Case studies<br/>Motorcycle--India
<br/><br/><label>Dewey Class. No.: </label>658.57520954  / SIN-M