TY  - GEN
AU  - Andrews, Marc, 
AU  - Leeuwen ,Matthij van 
AU  - Baaren,van
TI  - Hidden Persuasion: 33 psychological influence techniques in advertising
SN  - 9789063695316
U1  - 659.1019 
PY  - 2019///
CY  - Amsterdam
PB  - BIS Publishers
KW  - Advertising -- Psychological aspects.
KW  -  Persuasion (Psychology) Visual communication
KW  - Werbepsychologie
KW  - DES
N1  - 	Acknowledging resistance --
Fluency --
Foot-in-the-door --
Promised land --
Self-persuasion --
Altercasting --
Social proof --
Guarantees --
Attractiveness --
Humor --
Scarcity --
Fleeting attraction --
Decoy --
That's not all --
Mere exposure --
Anchoring --
Astroturfing --
Anthropomorphism --
Trustworthiness --
Disrupt & reframe --
Metaphors --
Implementation intentions --
Reciprocity --
God terms --
Sex --
Authority --
Loss or gain --
Recency & primacy --
Fear appeals --
Doublespeak --
Projection --
Door-in-the-face --
Subliminals
N2  - Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages
ER  -