Transforming type: new directions in kinetic typography / Barbara Brownie

Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming TypographyChapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitatorsChapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual Poetry

Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice.