Visible signs: an introduction to semiotics in the visual arts / David crow

Introduction. Components: What is theory?; Agreement; Portfolio. How meaning is formed: Categories of sign; Value; Portfolio. Reading the sign: The reader; Convention and motivation; Portfolio. Text and image: Digital and analogue codes; Advertising writing; Portfolio. Official language: Habitus; The production of legitimate language; The competition for cultural legitimacy; Portfolio. Unofficial language: Unofficial codes; The graffiti writer; Unofficial language and the visual arts; Portfolio. Symbolic creativity: Hyperinstitutionalisation; Portfolio. Junk and culture: Dirt and taboo; Rubbish theory; Rubbish as a resource; Portfolio. Open work: The open work; Portfolio. Self-directed study: Exercises. References. Bibliography. Index. Acknowledgements and picture credits.

"Visible Signs: An Introduction to Semiotics" (2nd Edition) is an update to the popular first edition of the same name, in which David Crow introduces design students to the fundamentals of semiotics. Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. 'Visible Signs' tackles this problem by explaining semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. Concepts such as signs and signifiers, and language and speech are all explored within the framework of graphic design and fine art. The 2nd Edition features new and revised content from the author, and includes 200 visuals created to illustrate the ideas discussed within the book."--Publisher description