Logo Modernism/ Jens Müller, and R. Roger Remington

By:

Müller, Jens

Contributor(s):

Edited by Remington,R. Roger

Language: eng. Publication details: Taschen GmbH, 2015. Koln;Description: 432 pISBN:

9783836545303

Subject(s):

DDC classification:

741.6 LOG

Contents:

Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.

Summary: "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	Library, SPAB L-1	741.6 LOG (Browse shelf(Opens below))	Available	Rec. by Saurabh Tewari		011159

Total holds: 0

Logo / Jens Müller --
Viva modernism! / R. Roger Remington --
Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle --
Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black --
Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words --
Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.

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