MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02629 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200214104636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780300230918 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SPAB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Item number |
RAN-D |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rand, Paul |
| 9 (RLIN) |
13426 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Design Form and Chaos/ |
| Statement of responsibility, etc |
Paul Rand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Yale University Press, |
| Date of publication, distribution, etc |
2017. |
| Place of publication, distribution, etc |
New Haven; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 2018 p. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Form + Content --<br/>Good Design Is Goodwill --<br/>Intuition and Ideas --<br/>Logos ... Flags ... Street Signs --<br/>The Presentation --<br/>Next --<br/>The Limited --<br/>The IBM Logo --<br/>AdStar Advanced Storage and Retrieval --<br/>IDEO Design --<br/>Morningstar Investment Advisers --<br/>Computers, Pencils, and Brushes --<br/>Aspects of Book Design --<br/>A Mentor --<br/>From Cassandre to Chaos. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
<br/>Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rand, Paul, -- 1914-1996 -- Criticism and interpretation. |
| 9 (RLIN) |
25974 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art. |
| 9 (RLIN) |
25975 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
DES. |
| 9 (RLIN) |
25976 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art -- United States. |
| 9 (RLIN) |
25977 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Design -- United States. |
| 9 (RLIN) |
25978 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Designers -- United States. |
| 9 (RLIN) |
15048 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
