Political economy of city branding /
Anttiroiko, Ari-Veik
Political economy of city branding / Ari-Veik Anttiroiko - Oxon: Routledge, 2014. - xii, 201 p. - Routledge advances in regional economics, science and policy.;2. .
Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.
9780415859455
PL
City promotion
Economic development.
Branding (Marketing) Municipal government--Public relations
659.293 / ANT-P
Political economy of city branding / Ari-Veik Anttiroiko - Oxon: Routledge, 2014. - xii, 201 p. - Routledge advances in regional economics, science and policy.;2. .
Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.
9780415859455
PL
City promotion
Economic development.
Branding (Marketing) Municipal government--Public relations
659.293 / ANT-P