We are like that only :
Bijapurkar, Rama
We are like that only : understanding the logic of consumer India / by Rama Bijapurkar - New Delhi: Portfolio/Penguin Books: 2013. - xvii, 294 p.
1.Made for India--
2.The mixed messages from consumer India--
3.Why bother with consumer India--
4.Understanding consumer India's demand structure --
5.Just how much purchasing power does consumer India actually have--
6.Schizophrenic India--
7.Demographic psychographic and social determinants of consumption--
8.How to read and predict change in consumer India--
9.Cultural foundation of consumer India --
10.Young India , woman India: a closer look --
11.Rural consumer India--
12.Understanding the bottom of the pyramid consumer India --
13.Winning in the Indian markets.
9780143065975
Consumption (Economics) -- India.
339.470954 / BIJ-W
We are like that only : understanding the logic of consumer India / by Rama Bijapurkar - New Delhi: Portfolio/Penguin Books: 2013. - xvii, 294 p.
1.Made for India--
2.The mixed messages from consumer India--
3.Why bother with consumer India--
4.Understanding consumer India's demand structure --
5.Just how much purchasing power does consumer India actually have--
6.Schizophrenic India--
7.Demographic psychographic and social determinants of consumption--
8.How to read and predict change in consumer India--
9.Cultural foundation of consumer India --
10.Young India , woman India: a closer look --
11.Rural consumer India--
12.Understanding the bottom of the pyramid consumer India --
13.Winning in the Indian markets.
9780143065975
Consumption (Economics) -- India.
339.470954 / BIJ-W