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Managing emotion in design innovation/

Singh, Amitoj

Managing emotion in design innovation/ Amitoj Singh - Boca Raton: CRC Press, 2013. - xxix, 197 p.

1. Introduction--
2.Literature-Oriented Research Framework--
3.Evolution of Research Methodology--
4.The Sociocultural Segmentation of Biking--
5.Emotive Quality of Biking Segments.

ISBN: 9781466567504

Subjects--Topical Terms:
Product design--Case studies
Motorcycle--India

Dewey Class. No.: 658.57520954 / SIN-M

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