Locating cultural change:

Chanda, Ipshita ed.

Locating cultural change: theory, method, process / edited by Partha Pratim Basu and Ipshita Chanda - Basu, Partha Pratim - New Delhi: Sage, 2011. - x, 280 P.

Introduction : locating cultural change : process and method --
Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy --
Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy --
Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh --
Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy --
Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta --
Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda --
Minority rights in India : a view from the regional press / Partha Pratim Basu --
Medical advertisement : an embodiment of culture / Dalia Chakraborty --
Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan.

Focuses on the institutionalization of 'local' concerns where the 'local' is the site of ideas and issues, and how these in turn influence us. This book captures the vibrancy of cultural processes through a range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, and medical advertisements.

9788132105763


Social change
India -- Social conditions.

306.0954 / LOC

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